Go Compare Radio Advert

This shows a radio advert for ‘Go Compare’. This advert has a tagline that is repeated throughout which is ‘Go compare’. The advert uses the technique of singing as the main voice over sings the script to the advert, he is singing along to music that is used as the radio advert bed. This catches the listener’s attention and as the advert is played over again with repeating lyrics the listener starts to remember the words. This is a good techniques as the listeners will remember ‘go compare’ and check out their website or give to a friend of the ask. This advert has been voted most annoying/irritating due to the lyrics used this is a negative point as if this is played many listeners will turn it off or not recommend ‘Go compare’ as the adverts annoys the.