Radio Advert

In addition to my local newspaper and poster advertisement I have to produce a radio advert advertising my newspaper.

General Radio Advert Research:

Radio advertising can be purchased locally, regionally or nationally and can be produced to fit any company’s advertising budget or reach any target audience you choose. More and more radio stations are aiming their broadcasting to highly targeted audiences, whether they are young, male or female, football fans, lovers of classical, pop, jazz or all music lovers.

If a radio advert is too funny then people will remember the joke and not the product or service. If the advert is too irritating then people will switch off. Radio adverts needs to be engaging so that people tune into what is being said and most importantly remember the message, the product, the website address and telephone number.

Remembered radio adverts:

I have been listening to the different radio stations such as, Radio city, Juice FM, Real Radio....

And notifying the different adverts and the techniques they have used.

I have noticed the convention of radio adverts using tagline that’s is being repeated throughout the advert. This gives the adverts its own identity and can be used on any other advertisement for this product. Example of this “We buy any car” or “118 118”.

Most of the adverts have a music background known as a ‘bed’.

The voice over for radio advert all vary due to the product. But they all use a strong clear voice. Listening to local radio station like radio city I found that the accents are use to sell their products. This can be used in my advert as it is a local newspaper.