Focus Group

I held a focus group with my target audience to see what their views on my ideas were. I presented a variety of font styles, 4 different front cover and inside page layouts to see what appeals most.

The focus group said they preferred front cover layout 3 but said that having a lead at the bottom of the page will be too much text for the front cover to be target at students. As the layout was appealing looking busy with headlines and images.

With help from the focus group I decided to change the lead to be a display ad this will add more colour to the front cover.

I showed my focus group 3 contents layouts. The all said that layout 2 appealed most to them. They focus group then said that having a headline at the top of page makes the inside page look more like a front cover. To solve this I decided to take away the headline box and move all the other boxes up.

When showing the font styles to my focus group they all chose 'Berlin Sands FB Demi' as the masthead font. After discussing this font with the focus group I found that it was not as appealing. The font I used were from publisher the standard font package. I will have the Berlin Sand font is mind and look for more font on online or other package fonts.

I asked the focus group what colour scheme would work best for my newspaper. They all said they preferred the newspaper traditional most popular colours of red, blue, black and white. This colour scheme is seen in most newspaper (the echo, the mirror, the star). I feel that challenging the codes and conventions of the colour schemes and using different colours would make my newspaper stand out more attracting more readers.

The feedback from the focus group helped my change ideas make them more appealing and eye catching to my target audience.