Liverpool Echo is a daily local newspaper published for distribution across Liverpool and many other areas across Merseyside. The Echo is published every evening and costs 49p. The echo includes the official website link at the top of the newspaper which gives the reader the option of browsing the website and possibly reading online.
Front Cover
The Liverpool Echo masthead is instantly eye-catching as it uses capital, bold, white letters with a Red background. The colour red gives strong connotation of Liverpool (due to the Liverpool football club).
The title also includes a picture of a liver-bird which is a known trademark for the city Liverpool.
The main headline takes up about a third of the front cover, the text is block black text in capital letter. I think it’s a good idea to have a main heading in such a dominant place as it attracts attention of the readers.
The Liverpool Echo has used a variety of pictures on the front page, one picture representing different stories. This helps attract more readers, unlike the metro using one image. The images on the front will target different audiences to buy the newspaper; this will maximizes the profits by appealing to a wider audience.
At the top of the page are three images alongside text. First image is Stephen Gerrard a football player who plays for Liverpool FC as this is a local newspaper many of the readers will support his team. This image also has a red (supporting LFC) blurb telling the reader what page the story is on. The next image has a blue blurb with a headline relating to an Everton FC story inside.
“Echo baby of the year 2010 – Entry form inside” This will attract all ages with a new baby in the family who can register their baby.
Also there is a picture next to the main story, it’s a small photo which fits to the left side of the main heading.
The advert at the bottom of The Echo is advertising a pawn broking, which gives easy cash. This adverts target the older readers, who will have jewellery. The advert stands out at the bottom of the page as it uses full colour red, blue and gold.
This newspaper has a strong front page as there is something for everyone. The reason for most people to be interested and attracted o buy a newspaper is by looking at the front page. The colours used represent Liverpool and the red/blue work well together. The layout used includes the right amount of information and images and doesn’t appear crowded and cluttered.
The Echo First page
The first page of The Echo has a headline positioned at the top, which is in the middle of the page. The font is a bold and black text which is eye catching. The headline is the main story of the first page but it doesn’t contain any images alongside it.
Also on the first is a secondary lead story that’s has two main images of celebrities this makes the page look more interesting for the audience. The two images and leaf text have a box around the story content in a pale blue, this makes the story stand out and gives colour to the paper making it more appealing.
There is a small header 'Inside today' which is a contents of the newspaper positions in the left hand corner giving a brief introduction of what is inside the newspaper that day.
To fill up spaces around the page the echo has used fillers. The fillers used are different stories each containing their own smaller sub heading separating them from the main story.
Positioned in the top left hand corner “Online today” which means that the newspaper has their own website for up to date information.
The Echo has a contact us column, this allows the readers to be able to get in touch with the newspaper making The Echo more interactive for the reader.
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